Last mile – a term used in supply chain management and transportation planning to describe the movement of people and goods from a transportation hub to a final destination in the home. (Wikipedia)
The last mile, though vital in the age of ecommerce, is a precarious mission. The journey of product between distribution centres and the consumer is fraught with unpredictable customers, porch pirates, traffic congestion, and sky-high expectations. However, the last mile is a constant in the age of online-demand. Consumers want convenience – now.